Knol stands for "unit of knowledge," and Google expects these units to add up quickly.
Google Knol to put it in context:
Google Knol to put it in context:
1. Like Wikipedia, users create Wikipedia-style articles on Knol about various topics.
2. Unlike Wikipedia, and very much like Squidoo, users can create multiple pages on the same subject.
3. Authors can put Google's advertising on these pages and make money.
4. Google is indexing these pages amazingly high in their search results.
2. Unlike Wikipedia, and very much like Squidoo, users can create multiple pages on the same subject.
3. Authors can put Google's advertising on these pages and make money.
4. Google is indexing these pages amazingly high in their search results.
Many of the biggest and best companies today have Google as their top source of traffic. Reportedly digg is 50% Google traffic, About.com 85%, and Wikipedia 70% Google traffic. That means that people don't go to these sites directly, as much as they go to Google and do a search and click on their result.This means Google makes money from you while you are on their search results, but only makes money on the second click if the content provider has put Google Adsense on their pages. Some do, many don't.It seems that Google, the greatest web-business ever created, is not satisfied with owning over 70% of search--now they want to own the first couple of pages in their search results. So, if you're digg.com, About.com, NYTimes.com, and Wikipedia you're faced with not only being traffic-dependent on Google, you're now competing with them for the traffic within their search result.
If you can't beat them join them. If Google is destined to be the new Microsoft then it's best to get into the tent early.....
